This January marked the official reveal of Disney Parks’ announcement regarding the next generation in vacation experience. The new MyMagic+ system will allow guests to fully customize their time spent in the parks using the new My Disney Experience app and a MagicBand, a RFID-encoded new piece of technology that will link together resort and dining reservations as well as the ability to use the new FastPass+; the “re-imagined” FastPass allows visitors to schedule a pre-determined time to visit their favorite Disney attractions. Now that the parks are gearing up for this way to enjoy touring, details are beginning to emerge about the styles of MagicBands that will be available for purchase and how they can be tailored to meet guests’ interests. After a bit of research, I found some exciting news.
Image: The new Disney MagicBand is a bracelet guests will wear during their vacations and use to get the most out of Walt Disney World theme parks.
I don’t know about anyone else out there, but I’ve been wracking my brain for the past several weeks trying to figure out how Disney is going to make back at least a portion of the million dollar investment it put into designing the new MagicBand and its customizable system. Rumors began to surface that guests would be able to purchase a different band from the standard one that would be offered upon booking a vacation, but that just didn’t make sense to me. Why would anyone want to purchase their own Band when they’d be getting one for free? Sure, you can throw a few different color options out there, but would that make them personal enough? I’m starting to think that yes, this may just be the case.
Image: The underside of a Disney MagicBand as shown in an early-release photo. Since this picture appeared, many more customizable options have begun to surface.
While very little of this has been officially announced by Disney as of yet, the new line of MagicBands will feature of a variety of colors and styles. The basic band is made from a flexible, rubber-like material that is hypo-allergenic, waterproof (this will really add to the fun of Disney’s water parks), and is expected to withstand the hot temperatures of the parks (and those cold nights in the winter months). It is rumored that guests will receive a red Band as the standard, but other options will be available including black, green, purple, blue, yellow, pink, and orange. Color choices are said to appear on the My Disney Experience app for guests planning their vacations before leaving home.
Image: Guests will have the option to choose from a variety of MagicBand colors to personalize their experience.
In addition to color choices, MagicBand styles will come in several patterns, themes, and forms. Disney princesses is sure to be a hot option among ladies and girls while the boys might prefer a Pirates of the Caribbean Band. Other Disney characters will also be seen on a variety of bands. Want to visit Wonderland? How about an Alice MagicBand? Are you more traditional and prefer Cinderella or Tinker Bell? No problem. The Bands are expected to showcase numerous characters so guests can pick their favorites. Likewise, one’s name can even be printed on the bracelet itself using one of several fonts. These personalization options are sure to entice people to bypass the standard MagicBand and purchase something more unique to their style. In turn, the Bands would become more of a fashion accessory with a twist, so to speak, a twist that will completely immerse guests in the Disney experience.
Image: Photos are beginning to pop up online including this one which appears on DizFanatic. Here, five customized MagicBands are shown in a variety of colors and styles.
Images: Different MagicBand styles are shown here in a photo from Disney. Notice the little boy’s Band? It’s Pirates of the Caribbean-themed!
Notice the holes on the inner surface of the blue MagicBand above? This answers a lot of questions for those of you out there who were wondering if the bracelet would be removable or adjustable. Guests will be able to take the Band on and off as they please and size it to their wrist without issue. Similarly, there seems to be a rumor that charms (think of those plastic charm bracelets from the 80s we all loved – yes, I know that they’re coming back) will also be available for purchase. The charms will connect to the Band, but it’s unclear as of yet how that will work being that the holes are only on the inside in most photographs. I’m sure that Disney will have a special Band with holes for the charm bracelet lovers out there.
Image: Guest experience becomes more interactive as the MagicBand system changes how we vacation.
For guests who do not like the option of wearing a bracelet, Disney is supposedly developing a few other forms of the MagicBand. Apparently watches and other types of jewelry are being made to replace the original; key chains will also be available, and again all of these items will come in many different colors and styles. I have even learned that Dooney & Bourke might be working with Disney to create a MagicBand based off of their popular line of handbags. I can see this being a hot ticket (and hefty price tag) item that is sure to be flying off of the shelves in the near future. Similarly, Disney may very well be working with Swarovski crystal to design another high-end Band to be sold.
All in all, I’m excited to see the new MagicBands and the styles that pop up in stores within the next several months. Right now, guests who are staying at Disney’s Boardwalk Resort may be selected to begin using them. Other resorts including Wilderness Lodge and Port Orleans could be next on the list. According to Tom Staggs, Chairman of Walt Disney Parks & Resorts, the system will spread across property as the year continues until all Walt Disney World Resort hotels have it working properly. Likewise, Staggs has said that Annual Passholders should not be concerned that they will be left out of the MagicBand fun. “Guests staying at Walt Disney World Resort hotels, and Annual Passholders will receive a band, as well as those guests who purchase a photography package,” he explained. Those guests who choose to stay off-site will receive RFID-encoded tickets and have the option to purchase a MagicBand if they wish to do so.
Are you ready to hit the stores and purchase your own MagicBand? Let us know what you think here!