EXCLUSIVE: Nikon becomes the Official Camera of Walt Disney World and Disneyland

| November 19, 2013 | 11 Replies

Last December we reported that Kodak, after filing for bankruptcy, was ending their sponsorship agreement with the U.S. Disney theme parks as of December 31, 2012.  Well, today, Nikon Inc. and Walt Disney World and Disneyland Resorts announced a multi-year strategic alliance naming Nikon the official camera of Walt Disney World Resort in Lake Buena Vista, Florida and the Disneyland Resort in Anaheim, California.

Nikon_logo_2012.10

As the “Official Camera of Walt Disney World and Disneyland Resorts,” Nikon will be integrated in the Disney PhotoPass Service and the Disney PhotoPass Photographers will exclusively use Nikon cameras and accessories to capture those magical guest memories. In addition, the Disney Fine Art Photographers at Disney’s Fairy Tale Weddings and Honeymoons, as well as Adventure Guides with Adventures by Disney, will also be outfitted with Nikon cameras.

The biggest change that Park guests will notice will be to the Picture Spots that were made famous when Kodak was the sponsor. Nikon will now have branded Picture Spots throughout the Walt Disney World and Disneyland Resorts, once again providing park guests the opportunity to take that perfect picture at ideal locations in the Magic Kingdom Park, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom, as well as Disneyland Park and Disney California Adventure.

“Our Disney Parks are among some of the most photographed locations in the world,” said Meg Crofton, President of Walt Disney Parks and Resorts Operations, US and France. ” It is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories.”

Speaking for Nikon, Inc., Nobuyoshi Gokyu, president, Nikon Inc., said, “Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment.”

Expect to see all these changes rolling out over the course of the next year.



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Category: Adventures by Disney, California Events, Disney, Disney Cruise Line, Disney World, Disneyland, Events, Florida Events, News, Photos, Photos / Video

  • http://ptsnob.com/ Dan Heaton

    Nice. I’m wondering if they’ll take over sponsorship of the Imagination pavilion, which would allow for a true renovation into something cool once again. I’ll keep my hopes up!

  • Jeremy_Bowling

    I was there last week and I noticed all of the Photopass photographers were already using Nikon. Not sure if that is new or they always have.

    • Mike Balaram

      Photopass has been using Nikon since they first rolled out the Photopass program. Now it’s just “official”.

      • Tom Adams

        exactly so really nothing has changed except for the signs at the photospot locations

  • Mike Holland

    I hope the Adventure guides have their new Nikons before our Italy adventure! Those Lumix P&S cameras were not great.

  • Missbiskitt

    Is PhotoPass worth the cost? How many pictures do you get?

    • Tom Adams

      Photopass is free in that they don’t charge you to take your photo and the photographers have no issue using your own camera to take a shot also. If you want the photos you can either buy them individually after your trip or you can order a CD with all of your photos and take them somewhere more reasonably priced to print out yourself

    • Kathy

      As DVC members, we have never used Photopass due to the high costs. However, we WILL use it on a planned total family trip so that we can all be assured of getting some great photos together and separately as we roam the parks. I have never been refused by a CM when I asked them to take our photo with a character. Photopass offers some unique photos, however, and if cost is not an issue for you, I would say “GO FOR IT”!!

  • Luke

    I think i need to Nikon over to the parks when they are done check them out.

  • http://www.johnralphcamerawarehouse.com.au/ camera_warehouse

    If you want the photos you can either buy them individually after your trip or you can order a CD with all of your photos and take them somewhere more reasonably priced to print out yourself

  • http://photographytechs.com/ Photography Techniques

    I have never been refused by a CM when I asked them to take our photo
    with a character. Photopass offers some unique photos, however, and if
    cost is not an issue for you