Last December we reported that Kodak, after filing for bankruptcy, was ending their sponsorship agreement with the U.S. Disney theme parks as of December 31, 2012. Well, today, Nikon Inc. and Walt Disney World and Disneyland Resorts announced a multi-year strategic alliance naming Nikon the official camera of Walt Disney World Resort in Lake Buena Vista, Florida and the Disneyland Resort in Anaheim, California.
As the “Official Camera of Walt Disney World and Disneyland Resorts,” Nikon will be integrated in the Disney PhotoPass Service and the Disney PhotoPass Photographers will exclusively use Nikon cameras and accessories to capture those magical guest memories. In addition, the Disney Fine Art Photographers at Disney’s Fairy Tale Weddings and Honeymoons, as well as Adventure Guides with Adventures by Disney, will also be outfitted with Nikon cameras.
The biggest change that Park guests will notice will be to the Picture Spots that were made famous when Kodak was the sponsor. Nikon will now have branded Picture Spots throughout the Walt Disney World and Disneyland Resorts, once again providing park guests the opportunity to take that perfect picture at ideal locations in the Magic Kingdom Park, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom, as well as Disneyland Park and Disney California Adventure.
“Our Disney Parks are among some of the most photographed locations in the world,” said Meg Crofton, President of Walt Disney Parks and Resorts Operations, US and France. ” It is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories.”
Speaking for Nikon, Inc., Nobuyoshi Gokyu, president, Nikon Inc., said, “Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment.”
Expect to see all these changes rolling out over the course of the next year.