Just in time for this week’s DVD and Blu-Ray release of Disney’s Academy Award-winning film, Frozen, new merchandise is popping up on the shelves at both Walt Disney World and Disneyland. After selling out their stock back in the late fall, stores are expanding what’s available for adult and kid fans. I recently took a look at some of the new items and was pleasantly surprised at what was available.
In November of 2013, park guests found themselves face-to-face with Anna, Elsa, Olaf, Sven, and more from the movie when perusing the stores on property. Plush, t-shirts, toys, pins, and the like were populating shelves and quickly selling out. I’ve heard reports of plush Olaf snowmen being wiped out within a week or less! In local Disney Stores, Frozen items were the No. 1 property for over six consecutive weeks. In fact, during this past holiday season, the merchandise accounted for half of the weekly top 25 selling items in terms of girls toys, fashion, sleepwear, role play, and plush categories.
Disney truly underestimated the success of this film from the get go even despite its extensive advertising. As a result, the amount of merchandise could not keep up with demand. For a period of several months, little to no Frozen items were found in stores throughout the parks and Downtown Disney. Whenever merchandise would be replenished, word spread quickly and the items were sold out soon after. Now though, it seems as if Disney Merchandising is catching up.
Adorable girls’ t-shirts featuring Anna and Elsa are sure to be hit sellers. I love their pretty colors and how they include fun sayings from the film. Children’s books take this a step further; you can read and re-read the story over and over again. My personal favorite is the set of iPhone cases that are both fun and can help to protect your device.
Perhaps something that was in the biggest demand when Frozen first hit theaters was that of toys and play sets. Now you can find Anna and Elsa dolls that sing tunes when holding your hands. Their clothing and hairstyles accurately depict those found in the movie. In addition, there are also figurine sets that let kids take on the role of master storyteller. Some even come with Frozen light-up rings!
Adults can also find t-shirts paying homage to their favorite Frozen characters. A few styles have matching kid designs which I think would be fun for family vacations. And looking towards the summer, Disney Merchandise has released sketches of a new ladies’ line of shirts and tanks that will be sold. Again, the colors are very pretty and show off favorites from the film.
All in all, I am very excited to see more Frozen merchandise in Disney Parks. Now that the film is coming out in stores, more fans will be born and the demand for even more items will grow. Hopefully Disney can keep up with it this time around. Happy shopping!