For years now theme parks have been grappling with how to reduce or eliminate theme parks lines. Disney’s multi-billion dollar initiative to move guests around in its theme parks, MyMagic+, is mostly in place. We’ve been hearing reports and reading guest reviews of how well it is working or not working. Some reviews have been positive and some have been negative. Whether we agree its working or not the question remains: is this the best way to handle managing lines, crowds, and moving guests around in the parks?
Over the past 25 years theme park vacations have increased in popularity. The crowds and lines at the Orlando theme parks have proven it. 25 years is a long time, and we know over that time Disney and the rest of the Orlando theme parks have invested in new attractions. Disney’s marketing engine and word of mouth have driven new and repeat guests to the parks, but now it’s time for Disney to respond accordingly to crowd levels and wait times. Yes, the technology investment was nice and I’m sure in some ways it has helped manage lines and crowds, but it’s going to take more than technology to fix the lengthy wait times.
It’s time to see a more adequate investment in attractions. If more attractions are built they will give relief to other E-ticket attractions in the parks. With increased guest attendance, ticket price increases, and cost cutting initiatives we should be seeing more of an investment in new attractions to make our theme park experience more enjoyable. Wait times continue to increase and so do guest frustrations.
I’m not saying that Disney hasn’t invested in new attractions over the years; what appears to be occurring is they simply can’t keep up with “guest demand.” Throwing 2 billion dollars at a technology project with MyMagic+ has helped, but it’s just not enough, nor are the dance and street parties we see quickly setup on a seasonal basis. Crowd levels are demanding more attractions. Theme park ticket prices are rising, wait times are increasing, crowds are growing, but not at the same pace of new attractions. Our theme park admission ticket is slowly losing value. Space is available inside the existing theme parks, but a lot of those spaces have remained empty or left unused over the years. We continue to wait and see if those spaces will ever be filled again.
What do you think? Is Disney building new attractions at the same pace as crowds are increasing? Could or should they do more? Was the $2 billion dollar MyMagic+ initiative the right thing to do or should they have invested that money in new attractions?
As a frequent park visitor and guest I’d like to see Disney fill their empty spaces with new, fresh, and exciting attractions. A makeover at Disney’s Hollywood Studios would certainly help. The addition of Avatar at Disney’s Animal Kingdom will also help since the park will stay open later on a consistent basis. But, is more needed? With crowds billowing into the parks daily it would sure seem so. There are endless opportunities for Disney to expand. After all, guests demand it.
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Category: Disney World