Category: Rumor Mill

Lawsuit seeks to ban Starbucks in the Magic Kingdom

Lawsuit seeks to ban Starbucks in the Magic Kingdom

| April 1, 2013 | 34 Replies

An organization calling themselves the Association of Victims of Recreational Improvements and Liabilities (AVRIL) has filed a lawsuit asking the Orlando federal court to enjoin Disney and Starbucks from opening a Starbucks in the historic Main Street Bakery location.  The lawsuit cites three reasons for the injunction. The first ground asserts that, contrary to Disney’s announcements, [...]

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Disney MagicBand Styles Begin to Surface

Disney MagicBand Styles Begin to Surface

| March 2, 2013 | 22 Replies

This January marked the official reveal of Disney Parks’ announcement regarding the next generation in vacation experience. The new MyMagic+ system will allow guests to fully customize their time spent in the parks using the new My Disney Experience app and a MagicBand, a RFID-encoded new piece of technology that will link together resort and [...]

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Disney Patent Hints at Future Plans for MyMagic+

Disney Patent Hints at Future Plans for MyMagic+

| February 17, 2013 | 5 Replies

The Patent and Trademark Office recently published one of the principal utility patents applications Disney filed for MyMagic+.  Publication of a patent application typically occurs about 18 months after it is filed which means Disney filed the patent application in July 2011.  Let’s get the legal terms out of the way.  Upon filing, patent applications [...]

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